Spotlight Advertising Information

One great feature of the new website is the "Spotlight Ad" which gives community members and organizations the opportunity to promote their business or event on the BACC website.

The Spotlight Ad gives you a box on the top left side of the BACC homepage. It consists of an image, the advertiser's name, and date of the event (if event). There will link to a "Spotlight page" with additional information about the event or function.

The BACC reserves the right to review and approve of all material to be posted in the Spotlight Ad.

Information needed from advertiser:

1. Name of company
2. Web address, if applicable (linked to their website which opens in a     new browser window)
3. Content of ad
4. Five Images with captions
5. Company Logo
6. Please send above information to: spotlight@vttechpartners.com

The specifications for graphics are as follows.

Home page box: (link to home page to see spotlight box ad)

Image format (for home page)	Width: 110 pixels Height: 100 - 120 pixels Resolution: 72 dpi File format: gif or jpg
Name of Company or Sponsor of Event
Date of Event

Spotlight Ad Page (here is a Spotlight Ad example)

Text:

• Title of page and Company name centered at the top of the page
• Company name, address and phone in left column under the logo
• Description of company or event: Maximum of 500 words
• URL to advertiser's website under company name at the top of the page, linked to their website
• Short caption under each image (maximum of 25 characters, including spaces)

Image format (for inner page)	Four images maximum Width: 130 pixels Height: up to 200 pixels Resolution: 72 dpi File format: gif or jpg
Company Logo (graphic not included in above number of images)	Width: up to 125 pixels Height: 125 pixel maximum Resolution: 72 dpi File format: .gif or .jpg

Please note: Images in the format .gif cannot be resized and files in .jpg format also have limitations if they are 72 dpi. All material submitted must meet the Spotlight specifications. If your images do not meet the specifications, Vermont Technology Partners can provide editing services for an additional fee.

Glossary

Pixel

Short for picture element. A pixel is the smallest logical unit of visual information that can be used to build an image. Pixels are the little squares that can be seen when a graphics image is enlarged. The more pixels in an image, the better its resolution. A typical VGA screen has a resolution of 640 pixels (screen width) by 480 pixels (screen height).

Resolution

Resolution is the number of pixels (individual points of color) contained on a display monitor, expressed in terms of the number of pixels on the horizontal axis and the number on the vertical axis. The sharpness of the image on a display depends on the resolution and the size of the monitor. The same pixel resolution will be sharper on a smaller monitor and gradually lose sharpness on larger monitors because the same number of pixels are being spread out over a larger number of inches. We request that all images be 72 dpi (dots per inch).

File format

In a computer, a file format is the layout of a file in terms of how the data within the file is organized. A program must be able to recognize and access the data within the file. Conventionally, the extension is separated by a “period” from the name and contains three or four letters that identify the format. We request that sized images be in the format of .jpg or .gif.