Holly Days, Holly Nights!

Friday, December 6 – Sunday, December 8, 2019

Be a part of this popular promotion for only $150.
 It’s the best bang for your holiday marketing bucks!

What is Holly Days, Holly Nights?

Holly Days, Holly Nights is a shop local marketing promotion organized for 32 years by the Brattleboro Area Chamber of Commerce in partnership with local businesses to encourage people from this community and beyond to shop in Brattleboro this holiday season.  We hope you will consider being part of this exciting event this year!

A healthy participation from area retailers and restaurants will help drive the shop and dine local message home and hopefully make for a vigorous retail experience with over-the-top sales! 

When is Holly Days, Holly Nights?

Friday, December 6 – Sunday, December 8, 2019

How does Holly Days, Holly Nights work?

Participating businesses offer a discount on items or services.  Traditionally this has been 20% – but it’s up to you to decide the amount and type of discount you offer:  one item, a specific item, storewide, a particular service, etc.  Examples of discounts offered by other businesses are attached.

Participants are listed on a promotional holiday “card” (newspaper insert) that is inserted into 30,000 newspapers and available at participating businesses.  For the first time Howard Printing will print the “card” and provide design services bringing a fresh new look to Holly Days, Holly Nights.

      As a participant you’ll receive the following:       

  • Full listing in Holly Days, Holly Nights shopping/dining promotional “card” (newspaper insert) – 30,000 copies of the card are inserted into the Brattleboro Reformer, Deerfield Valley News, Keene Sentinel, and the Greenfield Recorder.
  • Promotion in all marketing including on the Brattleboro Area Chamber of Commerce website (www.BrattleboroChamber.org), Twitter, Facebook and Instagram feeds.
  • A Holly Days, Holly Nights poster(s) to display at your business.
  • Promotion in any print and radio advertising

    Also part of the promotion:

  • A banner hangs across Main Street to promote the event.
  • A display – listing all participating businesses – appears in the Chamber window on Main Street.
  • A downloadable PDF version of the promotional card on the Chamber website (www.BrattleboroChamber.org).
  • The Brattleboro Area Chamber of Commerce sponsors a raffle for customers who shop or dine at participating businesses. Customers who make a purchase at 5 participating businesses will be entered into a drawing for a $100 gift certificate at the Holly Days, Holly Nights business of their choice courtesy of the Chamber.  This was a big hit when it debuted last year!

Be a part of the promotion for only $150

The cost to participate is only $150 – making it an affordable and savvy way to spend your holiday marketing dollars! 

Deadline to sign up

Tuesday, October 29, 2019

How to sign up to participate

Participating is easy!  Contact the Brattleboro Area Chamber of Commerce at (802) 254-4565 or kate@BrattleboroChamber.org for details.